Delhaize has selected Profitero, provider of eCommerce intelligence for retailers and brands, to power its competitor pricing intelligence.
Profitero will power daily competitive insights across thousands of SKUs by which Delhaize can maintain a dynamic pricing strategy for both branded and private-label products.
Additionally, Profitero will also offer a comprehensive suite of solutions to global brands for achieving better eCommerce performance.
The suite of solutions includes pricing intelligence, product content monitoring and analytics, including real-time information regarding ratings and reviews; search and category ranking data; correlation of sales data with digital shelf data and much more.
“Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price,” said Kirsten Nijsten, director Business Strategy & Research at Delhaize Belgium.
In November last year, Tokmanni Group selected Profitero’s Price Intelligence for its online store TokNet.
Morrisons selected Profitero’s Price Intelligence in September last year.
Shilpa Khatri
editor@infotechlead.com
