Airtel taps Cloudera for big data analytics


Cloudera, a provider of data management and analytics platform, announced it has been selected by Bharti Airtel, India’s largest telecommunications services provider, to build a 360-degree view of their customers in India.

The platform, built on Apache Hadoop and the latest open source technologies, will help the telco leverage customer data to execute successful omni-channel campaigns and influence buyers in a highly competitive market, Cloudera said.

Telcos are increasing turning to analytics to gain insights into their customers’ preferences and networks. These analytics platforms help them bring together user, network, device, business and social data to drive customer intimacy, improve network performance and drive new revenue streams.

Airtel, which serves over 265 million customers across India by delivering a bouquet of services encompassing wireless and fixed services, mobile commerce, high speed DSL broadband, IPTV, DTH, and national and international long distance services to carriers, can leverage huge volumes of customer and network data they collect on a daily basis and turn them to business opportunity. .

“As part of our digital journey at Airtel, our main focus is on providing the best customer experience with our new Business Intelligence (BI) and analytics platform, powered by Cloudera. Now, we are able to gain an even greater technical edge, empowering our marketers with intelligent data and analytics to make better decisions and improve the entire customer lifecycle with customized offerings.” said Harmeen Mehta, Group CIO for Bharti Airtel.

Vishal Rao, senior vice president, Field Operations, Cloudera, said, “Cloudera’s goal is to provide a fast, easy and secure platform, built on Apache Hadoop that enables our customers to easily build predictive models for smarter decision making. These models can then be leveraged to indicate customer churn, develop insight-driven marketing campaigns, and ultimately lead to a higher wallet share by delivering better products and services for end-customers.”

Earlier last year, Cloudera was selected by Tata Sky, a DTH operator in India, to gain customer insights using big data analytics.

Rajani Baburajan

[email protected]



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