Visa is embracing artificial intelligence to redefine the future of commerce by launching Visa Intelligent Commerce, a new platform that empowers AI agents to perform online shopping tasks on behalf of consumers.
By collaborating with leading AI innovators such as Microsoft, OpenAI, Anthropic, IBM, Mistral AI, Perplexity, Samsung, and Stripe, Visa is extending its trusted payment infrastructure into the AI-driven digital economy.
The initiative enables AI to search, select, and purchase products, while consumers maintain control by setting spending limits and preferences. Visa’s deep expertise in secure payments and fraud prevention is central to building trust in this emerging model, ensuring that transactions handled by AI agents are both safe and personalized.
Visa’s Chief Product and Strategy Officer, Jack Forestell, in a news release, highlights a future where AI agents handle tasks like browsing, purchasing, and managing transactions for users. For this to work, these agents must be trusted by consumers, banks, and merchants.
AI brings several key benefits to Visa customers by making shopping and payments faster, easier, and more secure. With AI agents handling tasks like product searches, bookings, and purchases, customers save time and effort while still retaining full control through spending limits and preferences.
The personalized experiences enabled by AI, powered by customers’ consented data, lead to more relevant recommendations and smoother transactions. Visa’s use of advanced AI technologies also enhances security, reducing fraud through tokenized credentials and real-time monitoring. Overall, Visa customers enjoy a more convenient, efficient, and trusted digital shopping experience as AI transforms the way they interact with commerce.
With features like AI-ready cards, tokenized credentials, real-time transaction monitoring, and personalized insights, Visa is not only enabling seamless AI-powered payments but also fostering a secure, scalable environment for developers and merchants to participate in the AI commerce ecosystem.
Earlier, Visa announced two major product updates. First, a new version of Authorize.net will launch in the U.S. next quarter, featuring a modernized interface, AI assistant “Anet,” improved dashboards, and support for in-person payments, helping businesses better manage operations and adapt to customer trends.
Second, following its acquisition of Featurespace, Visa has signed over 20 global clients and is offering the ARIC Risk Hub — an advanced fraud detection tool using AI and machine learning to enhance risk profiling and real-time fraud prevention.
InfotechLead.com News Desk
