ByteDance-owned TikTok has launched its AI-powered video creation platform, Symphony Creative Studios, for advertisers worldwide, aiming to enhance its advertising capabilities.
Announced on Thursday, the platform is part of TikTok’s Symphony suite, introduced earlier this year to provide businesses, creators, and agencies with tools to produce brand-specific, high-quality content.
Symphony Creative Studios offers features that streamline content creation by turning text inputs into videos, creating digital avatars, enabling translations, and providing customizable video previews. It also includes a virtual assistant to help users automate tasks and remix content for the platform.
The new suite positions TikTok alongside other tech giants embracing AI for advertising, with Symphony designed to attract brands and marketers seeking innovative, efficient ad solutions.
