GoKwik, an e-commerce enablement company, announced its partnership with e-commerce major Snapdeal.
Snapdeal will use GoKwik’s AI & Machine learning solutions to offer an enhanced, customized shopping experience to its users.
Snapdeal will integrate GoKwik’s AI-Model that studies customer behavior across various stages of the shopping funnel by analyzing over 200+ parameters, including historical data and customer behavioral patterns etc.
The AI model will assist Snapdeal in gaining useful insights in order to provide customers with relevant and customized shopping experiences.
Currently, Snapdeal draws more than 86 percent of its orders from outside the metro cities, with more than 72 percent of the orders flowing from buyers living in smaller cities and towns. Snapdeal will also use GoKwik’s automated address correction, which verifies the accuracy of the addresses customers provide and find their exact locations by identifying the nearby area.
“GoKwik’s AI/ML-enabled model will help us offer a customized experience that factors in the diversity amidst our user base,” Sarvartha Kanchan, Vice President – Supply Chain Management and Customer Experience, Snapdeal said.
“GoKwik is aimed at creating customized and effective solutions that will act as the fuel to smoothen the shopping experience for online shoppers,” Chirag Taneja, Founder & CEO, GoKwik said.
Many D2C brands like boAt, Mamaearth, MyGlamm, The Man Company, Heads Up For Tails, The Moms Co., OZiva, TCNS Clothing Co. (W, Aurelia and Wishful), LimeRoad, ManMatters, Bodywise, Neeman’s, The Whole Truth, The Souled Store, EyeMyEye and more are leveraging GoKwik’s solutions to empower their online businesses.
GoKwik is backed by Sequoia Capital India, Matrix Partners India, RTP Global, and marquee angels.