Samsung Electronics has announced its acquisition of Oxford Semantic Technologies, a British startup specializing in knowledge graph technology, to bolster its artificial intelligence (AI) applications. The financial terms of the deal were not disclosed.
Samsung’s AI strategy is aimed at enabling customers to experience their devices more intuitively and conveniently. At CES 2024, Samsung joined hands with partners to outline the technology behind this vision and how new products and services use AI capabilities to make life easier.
Oxford Semantic Technologies has developed advanced capabilities in knowledge representation and semantic reasoning. Their AI-centric engine, RDFox, is utilized across various sectors, including finance, manufacturing, and e-commerce in Europe and North America.
Knowledge graph technology, which organizes information as interconnected webs akin to human reasoning, enhances the personalization of AI applications. This technology is integral for advanced AI solutions, allowing for rapid data retrieval and improved recommendations by connecting and integrating disparate data points.
Samsung has been collaborating with Oxford Semantic Technologies since 2018, including through investments from Samsung Ventures. This acquisition will enable Samsung to secure sophisticated personal knowledge graph engines, enhancing user experiences across its products. These advancements will extend beyond mobile devices to televisions and home appliances, leveraging on-device AI to ensure data security and hyper-personalized user experiences.
Oxford University professors Ian Horrocks, Boris Motik, and Bernardo Cuenca Grau, founded Oxford Semantic Technologies in 2017.
Peter Crocker, CEO of Oxford Semantic Technologies, expressed enthusiasm about the partnership, highlighting the synergy between Samsung’s user experience expertise and their knowledge graph technology.
Paul Kyungwhoon Cheun, Head of Samsung Research and CTO of Samsung Electronics, emphasized the importance of this acquisition in meeting the growing demand for personalized AI experiences.
Baburajan Kizhakedath
