Salesforce, the global leader in AI-powered customer relationship management (CRM), announced plans to invest $15 billion in San Francisco over the next five years to accelerate artificial intelligence (AI) adoption.
The investment will fund the creation of a new AI Incubator Hub on Salesforce’s San Francisco campus, support workforce development, and help businesses transition into “Agentic Enterprises” — organizations that integrate AI agents to enhance productivity and customer experience.
“This $15 billion investment reflects our deep commitment to our hometown — advancing AI innovation, creating jobs, and helping companies and our communities thrive,” said Marc Benioff, Chair and CEO of Salesforce. “As we welcome nearly 50,000 people to Dreamforce, we’re investing in the future of San Francisco and leading the next great technology transformation.”
The announcement comes ahead of Dreamforce 2025, Salesforce’s annual conference scheduled for October 14–16 in San Francisco. The event, billed as the world’s largest AI conference, is expected to generate $130 million in local revenue and support 35,000 local jobs.
Founded in San Francisco in 1999, Salesforce has grown from a cloud CRM startup into a 76,000-employee enterprise software giant driving AI-powered business transformation. The company’s recent AI initiatives include Agentforce 360, its new global AI platform, and an expanding lineup of AI-native roles such as AI Architect and Agentic Integration Specialist.
Salesforce’s AI Incubator Hub will accelerate the growth of early-stage AI startups and foster innovation across industries. Meanwhile, its Trailhead learning platform has already helped over 5 million people upskill for AI-driven careers, including more than 3,000 in San Francisco.
Beyond technology, Salesforce continues to strengthen its social impact through its 1-1-1 model, dedicating 1 percent of equity, product, and employee time to community causes. The company and the Benioff family have contributed over $1 billion to Bay Area education and healthcare initiatives.
As Salesforce deepens its AI investments at home and abroad — including a $1 billion expansion in Mexico — the company reinforces both its commitment to San Francisco’s innovation economy and its vision of combining AI and human collaboration to drive the next era of business transformation.
Rajani Baburajan
