Myntra has partnered with a digital brand experience company Revieve, to launch an AI-powered Digital Skincare Advisor.
This solution will provide Myntra shoppers with a personal guide to achieve personal skincare goals and receive handpicked routines that meet all their needs. Consumers need to take or upload a selfie and answer a few questions about their skin type and any personal skin concerns they would like to discuss with the Skincare Advisor on Myntra.
The service offers product recommendations and skincare advice based on Revieve’s computer vision technology that analyses over 120 skin metrics. The solution enables one to achieve skin goals faster by automatically recommending matching products and treatments based on their goals and profile data, such as age, skin type and location.
“Digital Skincare Advisor will establish our customer-connect and tech-prowess further by enabling objective AI-based product suggestions uniquely tailored to our customers’ personal needs,” said Lalitha Ramani, Chief Product Officer, Myntra.
“Technologies like Revieve’s AI Skincare Advisor will soon become a standard in India, making it easy for consumers to assess their skincare needs,” said Sampo Parkkinen, CEO, Revieve.
Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. The company has partnered with over 5,000 fashion and lifestyle brands such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba, and many more. Myntra services over 27,000 pin codes across the country.