Myntra adds MyFashionGPT, powered by ChatGPT, for selecting product

Myntra, one of India’s leading e-commerce platforms for fashion brands, has introduced MyFashionGPT, powered by ChatGPT, to enable natural language based queries for selecting product.
Myntra customer care services

MyFashion GPT enables shoppers to search for specific outfit needs by typing text in a manner that closely resembles natural speech. Based on the nature of the query, customers will be shown up to 6 ensemble options including products across multiple categories from top wear, bottom wear, footwear, accessories to makeup.

For instance, under women, when asked for “what can I wear for a wedding in Jaipur”, the feature will show multiple results that include sarees, blouses, salwars, jhumkas, lipsticks, and footwear from Myntra’s widest collection of over 2.1 million styles.

While interacting with the disruptive MyFashionGPT, users can ask for outfit queries based on popular events like IPL, travel locations like beaches, celebrity looks from popular movies, occasions like weddings and festivals of India and many more. The AI-based assistant can keep refining its results as per the follow-up queries posted by the user.

Some of the fashion queries which MyFahsionGPT will be able to process and show results based on the ChatGPT’s response, from millions of styles available on Myntra:

Show me groom’s dresses for a South Indian wedding

I want to go to Goa in May, what should I wear. And I like blue.

What to wear with Pink Lehenga?

What should I wear to a Leh bike trip?

What should I gift my best friend for her wedding

Tell me what to wear for trekking

I am travelling to Australia for a holiday in summer, what should I wear

For users, the feature will make the interaction simpler and they can search for a complete look easily. Users can discover looks based on what’s on their mind, without having the need to search for individual products.

Tech behind MyFashionGPT: Developed in-house by the Myntra team, the new product discovery feature is powered by OpenAI’s large language model, ChatGPT 3.5. The user search is sent to the ChatGPT model to fetch the looks for the user, creating appropriate prompts. The ChatGPT response is then processed by Myntra’s search ecosystem to show curated lists of products across multiple categories for the selected look to the user. ChatGPT’s recommendations use internet-trained datasets and are based on the semantic understanding of the user’s query.

Raghu Krishnananda, Chief Product and Technology Officer, Myntra, said: “It is a special launch as we are arguably the first fashion, beauty and lifestyle platform, globally, to roll out this feature to the entire customer base at this scale.”

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