Myntra has strengthened its partnership with Google Cloud for enhancing e-commerce experiences in India, particularly in the fast-growing home decor segment.
By integrating Google’s Imagen 3 generative AI model on Vertex AI into its platform, Myntra’s new feature, ‘Dream Room Inspirations,’ is reshaping how customers discover, visualize, and shop for home interiors. This partnership is a textbook example of how AI is no longer just an enhancement but a core enabler of customer-centric innovation.
Lakshminarayan Swaminathan, Vice President, Product Management and Design, Myntra, highlighted how their new home decor category and the Imagen-powered feature aim to simplify and inspire customer journeys by helping shoppers find products that match their aesthetic.
Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC, emphasizes how the ‘Dream Room Inspirations’ feature, using generative AI, bridges the gap between inspiration and purchase by creating high-quality room images from text prompts. He sees this collaboration as an opportunity to redefine customer journeys and meet the growing demand in the home and furniture sector.
Addressing a Core User Need: From Inspiration to Purchase
In the world of home decor, much like fashion, inspiration drives intent. Myntra’s own insights and external market data from Ken Research underscore this — over 20 million Indians purchased home decor online in 2024, and a significant portion of that journey often begins with visual discovery, not product search. Users typically browse Pinterest, Instagram, or design blogs for inspiration before heading to e-commerce platforms to shop.
By embedding ‘Dream Room Inspirations’ directly into the Myntra app, the platform closes the gap between aspiration and action. Users can now:
Select a room type or design theme (e.g., Minimalist Bedroom, Bohemian Chic Living Room),
Instantly generate realistic, AI-rendered room visuals matching those preferences, and
Discover and purchase the products used in the design, creating a seamless path from idea to cart.
This integrated approach effectively removes the friction of switching between apps or sources for design ideas and product discovery, delivering a more immersive, personalized, and intuitive experience.
Google Cloud’s AI Muscle: Powering Precision and Scale
The backbone of this transformation is Google Cloud’s Imagen 3 model, part of its cutting-edge Vertex AI platform. Imagen 3 specializes in text-to-image generation with a high degree of precision and aesthetic realism, enabling Myntra to offer visually compelling, context-rich home decor inspirations at scale.
As Mitesh Agarwal from Google Cloud notes, this showcases how generative AI is redefining customer journeys — turning abstract prompts into tangible, shoppable visuals that resonate with individual styles. The use of AI here is not superficial; it’s deeply embedded into the core value proposition, helping Myntra scale its offerings while catering to the nuances of customer taste and demand.
Market Potential: Seizing the Growing Home Decor Wave
Myntra’s home category is seeing a remarkable 60 percent year-on-year growth, with subcategories like Living & Decor and Kitchen & Appliances growing at over 100 percent YoY. By adding 40,000 new SKUs monthly and partnering with over 1700 brands, Myntra is strategically positioning itself at the intersection of AI-driven personalization and expanding product diversity.
The introduction of AI-powered features like ‘Dream Room Inspirations’ could further accelerate customer engagement and conversion rates, giving Myntra a first-mover advantage in India’s burgeoning home and lifestyle category. As more consumers prioritize home aesthetics as part of their lifestyle, this technology could be a game-changer in how brands engage with customers.
The Bigger Picture: AI’s Growing Role in E-commerce
Myntra’s collaboration with Google Cloud exemplifies a broader trend: AI is becoming the architect of modern shopping experiences. From hyper-personalized recommendations to visual search and generative design tools, AI is shifting the focus from transactional shopping to inspirational and experiential commerce.
For Myntra, this isn’t just about technology; it’s about redefining the shopping journey itself. And for Google Cloud, this partnership is a testament to the real-world impact of its AI capabilities — powering experiences that blend creativity, precision, and commerce.
InfotechLead.com News Desk
