Appier, a leading AI-powered marketing platform, has partnered with Burger King Taiwan to implement an interactive and personalized marketing campaign.
The collaboration with Appier has enabled Burger King Taiwan to enhance its website conversion rate and create engaging marketing campaigns that offer customers a unique and personalized experience.
Leveraging Appier’s AI Personalization Cloud, Burger King Taiwan used diverse creative modules to design eye-catching campaigns aligned with various marketing objectives, such as consumer journeys, festive periods, new store launches, and seasonal promotions.
To increase customer conversions on its website and expand the average order value, Burger King Taiwan utilized Appier’s AI-powered personalized marketing platform to collect and analyze customers’ online behavior, enabling targeted segmentation marketing campaigns based on customer preferences.
The AI-powered Personalization Cloud intelligently detects user intent to leave the site and triggers a pop-up window with a discount offer, resulting in an impressive conversion rate of 31 percent. Additionally, by setting up reward thresholds based on cart value, Burger King Taiwan incentivized customers to purchase more, achieving an average click-through rate of 27 percent and boosting overall order value.
Burger King Taiwan also focused on elevating customer loyalty through creative marketing campaigns. Appier’s AI-powered Personalization Cloud provided marketers with a wide selection of creative modules, allowing them to create various promotional campaigns without requiring extensive programming expertise.
For example, during the Double 12 campaign, a webpage countdown timer created a sense of urgency, leading to a 6 percent increase in conversion rate. For the grand opening of a new store, Burger King Taiwan used the built-in creative design module to create a lucky draw game, resulting in a 50 percent discount code utilization rate.
To further tailor marketing messages to customer needs, Burger King Taiwan integrated the AI Personalization Cloud with the OpenWeather API. This integration allowed the platform to recommend products or promotional activities based on local weather conditions, enhancing customer loyalty by offering the most suitable products or offers for each situation.
During holiday seasons, managing multiple waves of marketing campaigns can be challenging, but Burger King Taiwan simplified the process by using Appier’s one-stop AI Personalization Cloud for automated communications. During the Double 11 campaign, the platform strategically orchestrated multiple waves of broadcast messages, including event warm-up, lucky draw, double points, and limited-time offers.
The implementation of these personalized and interactive marketing campaigns showcases the power of AI-driven solutions in the fast-food and quick-service restaurant market. With technological advancements driving innovation and customer experience, major companies like Burger King Taiwan are well-positioned to strengthen their market position and boost revenues.
