Gupshup buys conversational AI platform Active.Ai

Gupshup, a leading conversational messaging platform, has acquired Active.Ai, a conversational artificial intelligence (AI) platform used by banks and fintech firms.
Gupshup founder
Singapore-based Active.Ai offers a conversational banking as a service (CBaaS) platform that helps clients engage with millions of consumers every month. Active.Ai has BFSI customers across 43 countries. Active.Ai’s customers include Axis Bank, Kotak Mahindra Bank, Tata Capital, IndusInd Bank and HDFC Securities in India.

“Active.Ai’s robust CBaaS platform adds more vertical depth to our product stack, giving BFSI customers the tools to create intelligent, frictionless micro conversations with consumers using voice, video and messaging channels,” said Beerud Sheth, Co-founder and CEO, Gupshup.

Active.Ai has enabled more than 300 million user interactions via voice, video and messaging, managed over 30 million service requests and fulfilled 50 million plus enquiries in aggregate.

The acquisition will strengthen Gupshup’s customer experience (CX) solutions for BFSI customers.

Active.Ai’s investors include InnoCells, Kalaari Capital, Vertex Ventures, Chiratae Ventures, CreditEase, DI and Kstart.

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