Google Unveils New AI Technology and Partnerships to Target Large Businesses

At its annual Google Next conference in San Francisco, Google has announced a series of major updates to its artificial intelligence (AI) technology and partnerships aimed at expanding its reach into the enterprise sector.
Generative AI at Next 2023These announcements mark Google’s latest efforts to fortify its AI initiatives and compete with Microsoft-backed OpenAI in the rapidly evolving AI landscape.

Among the highlights of the conference were new customers for Google’s cloud software, including industry giants like General Motors and Estee Lauder Companies. The company showcased its commitment to enhancing its enterprise offerings by unveiling a range of innovative features and tools tailored to meet the demands of large-scale businesses.

One notable announcement was the introduction of a new version of Google’s custom-built AI chips. These chips are designed to provide more efficient AI processing power, a critical need in the development of advanced AI models.

Furthermore, Google introduced a groundbreaking enterprise-scale tool for watermarking and identifying images generated using AI technology. This tool, known as SynthID, ensures the authenticity of AI-generated images by invisibly altering digital image files.

Google also made strides in the realm of security and productivity. The company rolled out AI-powered updates to its suite of office software, enhancing functionality and user experience. Additionally, Google revealed an impressive advancement in database migration, showcasing an AI-powered tool capable of porting databases from Oracle to open-source alternatives. This innovation is expected to address a long-standing challenge in the field.

To strengthen its position in the enterprise cloud services domain, Google incorporated 20 new AI models into its existing collection, bringing the total count to 100. This expansion includes partnerships with Meta Platforms, granting Google Cloud customers access to the advanced AI model LLaMa 2, and with the startup Anthropic, providing access to the cutting-edge Claude 2 model.

The announcements made at the Google Next conference reflect the company’s determination to respond to Microsoft’s aggressive push into AI. As part of this strategy, Google has introduced enhancements to its foundational AI infrastructure, resulting in improved performance and additional features. One such advancement is the upgraded version of the PaLM text model, optimized for processing longer documents like legal briefs and books.

Notably, Google also offered a glimpse into its fifth-generation tensor processing unit (TPU) technology. Although the full-fledged flagship chip is yet to be launched, Google introduced the TPU v5e, optimized for training large AI models and efficiently serving content from these models. By aggregating TPU v5e chips into “supercomputer” pods, customers can tackle complex computing challenges more effectively.

In an interview with Reuters, Google Cloud chief executive officer Thomas Kurian emphasized the company’s commitment to catering to the unique requirements of its enterprise customers, recognizing the necessity for a deliberate approach in adopting AI solutions.

With these groundbreaking announcements, Google solidifies its position in the enterprise AI landscape, striving to provide cutting-edge technology and solutions tailored to the needs of large businesses. As the AI race continues to heat up, Google’s commitment to innovation remains unwavering.