In a strategic move to assert dominance in the artificial intelligence business, Google has rebranded its chatbot as Gemini, unveiling a revamped version powered by advanced AI technology.
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Dubbed Gemini, the new AI chatbot offers upgraded features and reasoning capabilities, marking a significant milestone for Google in its bid to compete with Microsoft.
To access the advanced functionalities of Gemini, U.S. customers can subscribe for $19.99 per month, which includes access to the more powerful Ultra 1.0 AI model, Google said.
Additionally, subscribers will enjoy 2 TB of cloud storage, a value of $9.99 monthly, along with forthcoming integrations into Gmail and Google’s suite of productivity tools, Google said.
The introduction of Gemini and its subscription model represents a bold move by Google to assert its dominance in the AI landscape, positioning itself against competitors like Microsoft and OpenAI.
Notably, OpenAI’s ChatGPT Plus and Microsoft’s recent announcement of AI subscription services for programs such as Word and Excel have intensified competition in the market, Reuters news report said.
In a statement, Product Lead Jack Krawczyk highlighted the seamless integration of Gemini into users’ daily workflows, emphasizing the need for comprehensive AI solutions beyond access to AI models alone. The target demographic for Gemini includes individuals seeking advanced generative AI technology capable of generating content on demand and handling complex queries with ease.
Google plans to leverage its extensive user base, particularly among Android phone users, to gain a competitive edge in the AI market. Android users will have the option to make Gemini their default digital assistant, accessible through various methods such as an app, the power button, or voice commands.
Gemini Advanced is initially available in English across 150 countries, with plans for international expansion and additional language support in Japanese and Korean. The rollout will commence in the U.S., followed by expansion into Asia-Pacific, Latin America, and other regions.
Regarding the rebranding from Bard to Gemini, Krawczyk emphasized Google’s evolving AI strategy, signaling a new era for the company’s AI initiatives. The transition reflects Google’s commitment to innovation and meeting the evolving needs of users in an increasingly AI-driven world.
In the U.S., Gemini is rolling out on Android and iOS devices in English starting today, with expansion plans to include Japanese and Korean in the near future, followed by additional countries and languages. This strategic initiative underscores Google’s commitment to democratizing access to cutting-edge AI technologies while ensuring user convenience and safety remain paramount.