Global news publisher Axel Springer will migrate some of its cloud-based applications to Microsoft’s Azure and work with the firm on bolstering its AI capabilities.
Axel Springer will work with the tech giant to launch an AI-driven chat experience, which will feature content from the news publisher.
The deal will build on Axel Springers initiatives such as its AI assistant “Hey_” which is powered by Azure OpenAI Service.
The news publisher will use Microsoft Advertising’s Chat Ads API to monetize the chat-based experiences.
Axel Springer’s content across its brands including Politico, Business Insider, Bild and Welt will be made available to Microsoft Start-MSN users, under the expanded deal.
Axel Springer signed a landmark deal with OpenAI last December to deliver summaries of it content in response to ChatGPT queries.
