Digital news publisher Axel Springer taps Microsoft for cloud and AI

Global news publisher Axel Springer will migrate some of its cloud-based applications to Microsoft’s Azure and work with the firm on bolstering its AI capabilities.
Microsoft storesAxel Springer will work with the tech giant to launch an AI-driven chat experience, which will feature content from the news publisher.

The deal will build on Axel Springers initiatives such as its AI assistant “Hey_” which is powered by Azure OpenAI Service.

The news publisher will use Microsoft Advertising’s Chat Ads API to monetize the chat-based experiences.

Axel Springer’s content across its brands including Politico, Business Insider, Bild and Welt will be made available to Microsoft Start-MSN users, under the expanded deal.

Axel Springer signed a landmark deal with OpenAI last December to deliver summaries of it content in response to ChatGPT queries.

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