Coursera Witnesses Surge in User Enrollment for AI Courses as GenAI Gains Momentum

Coursera, the U.S. edutech platform, has revealed that it added a new user to its artificial intelligence courses every minute, on average, throughout 2023, Reuters news report said.
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Earlier, Coursera revealed that its revenue for 2023 will be in the range of $628 to $632 million. Some of the analysts still believe that the global AI job market will face shortage of employees despite the availability of online education.

This surge in the enrollment of students for artificial intelligence courses signals a growing trend of individuals upskilling to capitalize on the potential boom in generative AI, according to Coursera CEO Jeff Maggioncalda.

The surge in interest is particularly fueled by the impact of technologies like OpenAI’s ChatGPT, sparking a competitive race among companies to introduce their versions of the viral chatbot.

Coursera is aligning itself to meet this rising demand by collaborating with leading companies in the AI race, including OpenAI and Google’s DeepMind.

Contrary to earlier investor concerns that apps based on generative AI might overshadow ed-tech firms, the technology has, in fact, spurred increased interest in upskilling, benefiting platforms like Coursera.

The platform boasts a comprehensive offering of over 800 AI courses and recorded more than 7.4 million enrollments last year. Each student on Coursera is provided access to a ChatGPT-like AI assistant called “Coach,” offering personalized tutoring.

The AI assistant, or “Coach,” is built using large language models from OpenAI and Google’s Gemini. Coursera currently has no plans to develop or train its proprietary models but anticipates fine-tuning existing models with proprietary data. Jeff Maggioncalda expressed confidence that this approach will be effective in meeting the evolving needs of learners on the platform.

In addition to its AI course offerings, Coursera has leveraged this technology to translate approximately 4,000 courses into different languages. The platform plans to ramp up hiring for AI roles in the coming year, further emphasizing its commitment to staying at the forefront of the evolving edutech landscape.

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