Colgate-Palmolive partners with Aera to automate decision making

Aera Technology, a company specializing in Decision Intelligence, has announced a partnership with Colgate-Palmolive Company.
Colgate digital investment
The collaboration aims to automate decision-making processes for Colgate-Palmolive’s Hill’s Pet Nutrition division, with the ultimate goal of achieving improved efficiencies and service levels.

Colgate-Palmolive will utilize the advanced capabilities of Aera Decision Cloud to optimize decision-making related to product deployment across its fulfillment network, which includes Hill’s Science Diet and Hill’s Prescription Diet plants, as well as mixing and distribution centers.

Aera’s Decision Intelligence technology is already operational at three Hill’s plants and enables dynamic stock deployment decisions. These digital decisions take into account customer prioritization, forecasted demand, and safety stock levels, ultimately facilitating optimal product allocation that maximizes fulfillment of demand and enhances customer service.

Bawana Radhakrishnan, Worldwide Director of Global Supply Chain Digital Transformation at Colgate-Palmolive, emphasized the company’s commitment to enhancing service levels for customers, making it a top priority at Hill’s and all of their businesses.

Bawana Radhakrishnan expressed enthusiasm about the partnership with the Aera team, highlighting the reinvention of their decision-making processes to maximize value across the Hill’s business. Furthermore, Colgate-Palmolive expects to expand the use of Decision Intelligence throughout the company.

Fred Laluyaux, CEO of Aera Technology, commended the high level of engagement and collaboration between the Colgate-Palmolive and Aera teams, finding it truly exciting. Laluyaux noted that Colgate-Palmolive has already achieved early, positive results through its rapid learning journey and adoption of self-service capabilities. He expressed anticipation for enabling even more remarkable outcomes in the future.

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