Booking.com announced that it will be conducting a trial of a trip planner feature on its travel booking app, utilizing the powerful language model of ChatGPT.
This innovative tool will enable selected travelers in the United States to ask questions and create personalized itineraries. The trip planner, available starting this Wednesday, combines ChatGPT’s capabilities with Booking.com’s existing machine learning models to offer a range of destination and accommodation options.
In a statement, Rob Francis, the technology chief of Booking.com, expressed enthusiasm about the potential of their new AI Trip Planner. He highlighted the exciting possibilities it brings to assist customers in planning and searching for travel options in a natural and human-like manner.
ChatGPT, developed by San Francisco-based OpenAI, is a sophisticated chatbot that can engage in simulated dialogue, respond to follow-up queries, acknowledge mistakes, challenge incorrect assumptions, and reject inappropriate requests.
The rise of generative AI technology, such as ChatGPT, has generated considerable interest in the tech industry, prompting many companies to explore its various applications. Booking.com’s loyalty program members in the United States, particularly those in the “Genius” program, will have access to an initial version of the trip planner in the upcoming weeks.
Expedia, a competitor of Booking.com, recently introduced a test version of their in-app travel planning feature powered by ChatGPT. This integration allows Expedia members to engage in conversations with the tool and receive personalized recommendations for places to visit.