In an effort to tap into the world of Artificial Intelligence (AI), Apple is said to be developing its own AI offerings similar to OpenAI’s ChatGPT and Google’s Bard.
The tech giant has been quietly working on its AI framework called Ajax, which aims to create large language models (LLMs) capable of advanced natural language processing, Bloomberg News reported.
Under the guidance of John Giannandrea, Apple’s head of machine learning and AI, and Craig Federighi, the top software engineering executive, several teams are working diligently to bring this project to fruition. The move signals Apple’s ambition to catch up with other tech giants like Alphabet and Microsoft, who have already embraced AI and integrated it into their products and services.
While Apple has been somewhat discreet about its foray into AI, it has subtly incorporated advanced AI features in certain products, such as Apple Photos, on-device text processing, and the recently launched mixed-reality headset, Vision Pro. However, industry analysts have noted that Apple lags behind its peers in fully harnessing the potential of this breakthrough technology.
One of Apple’s most notable AI products, the voice assistant Siri, has faced criticism for stagnation over the years. Now, the company is seeking to expand its AI offerings with a new virtual assistant internally referred to as Apple GPT. This assistant leverages the data it has been trained on to summarize text and respond to user queries, functioning similarly to Google’s Bard, OpenAI’s ChatGPT, and Microsoft’s Bing AI. Employees have been using this tool for product prototyping, signaling its practical application.
While Apple is yet to outline a definitive plan for the AI tools under development, sources say the company aims to make a significant AI-related announcement next year. This move could potentially mark a pivotal step for Apple, further expanding its capabilities and providing users with enhanced AI-driven experiences across various products and services.
As the competition in the AI landscape intensifies, Apple’s venture into the world of AI is expected to draw attention from both industry insiders and consumers. With their track record of innovative technologies, Apple’s progress in this domain holds the promise of exciting developments in the AI field in the near future.
