Adobe reported record revenue of $5.87 billion for the second-quarter of fiscal-year 2025, representing 11 percent year-over-year growth.
Subscription revenue from the Business Professionals and Consumers Group reached $1.60 billion, up 15 percent.
Subscription revenue from the Creative and Marketing Professionals Group was $4.02 billion, up 10 percent.
Remaining Performance Obligations (RPO) were $19.69 billion, with current RPO (cRPO) at 67 percent.
Revenue Outlook:
Adobe has raised its full-year FY25 revenue guidance to a range of $23.50 billion to $23.60 billion, up from its previous range of $23.30 billion to $23.55 billion.
Growth Drivers:
Strong demand across both business and creative customer segments.
Expansion of subscription revenue, especially in the Business Professionals and Consumers Group.
Accelerated adoption of Adobe’s AI-driven products and services, which are transforming creative and marketing workflows.
Ongoing investment in AI innovation, expanding Adobe’s value proposition and customer base.
AI Focus and Strategy
Adobe’s AI strategy is to enhance creativity and productivity for users across devices and platforms. The company focuses on integrating AI into key offerings to accelerate content ideation, creation, and consumption.
Flagship AI Offerings:
Firefly: A generative AI model for text-to-image/video/audio/vector creation, trained on licensed or public domain content to ensure brand safety and IP compliance.
Acrobat AI Assistant: Provides conversational document interactions, reducing time to insights and improving document productivity.
Adobe Express with AI: Enables quick and intuitive creation of rich media using conversational AI.
Ecosystem Integration: Adobe supports third-party AI models (from Google, OpenAI, and Black Forest Labs) in Firefly, giving users flexibility while maintaining safety and transparency standards.
Reach: Adobe now serves over 700 million monthly active users (MAUs) across Acrobat, Express, Firefly, and other apps.
Customer Wins
Adobe expanded its AI user base across individuals, businesses, and public sector organizations. Notable recent customer wins include:
Enterprise & Public Sector:
Cisco, Infosys, Wells Fargo
County of Los Angeles, County of San Diego
Defense Information Systems Agency (DISA)
Schwarz Global Sourcing, DEPT Holding
Consumer & Commercial Brands:
Macy’s, Ulta Beauty, Fanatics
SMBs and Corporates via Adobe Express:
Added ~8,000 new businesses in Q2, up 6x year-over-year
Notable Express customers: Microsoft, ServiceNow, Workday, Intuit, and top sports leagues including MLB, NFL, and the Premier League
Customer Benefits & Business Impact
AI Adoption & Engagement Growth
Acrobat AI Assistant and Express generative AI MAUs grew over 3x YoY.
Number of questions asked to Acrobat AI Assistant nearly doubled QoQ.
Firefly App traffic grew 30 percent QoQ, and paid subscriptions nearly doubled.
Over 24 billion cumulative generations completed in Firefly as of Q2.
User & Revenue Growth
30 percent QoQ growth in first-time Adobe subscribers driven by Firefly.
Acrobat + Express saw 25 percent YoY MAU growth, now exceeding 700M MAUs.
Subscription revenue for Business Professionals and Consumers Group grew 15 percent YoY.
75 percent YoY growth in student adoption of Acrobat AI Assistant and Express Premium plans.
Enterprise Marketing & Content Benefits
Adobe GenStudio and Firefly Services are transforming enterprise content supply chains, enabling on-brand personalization at scale.
Adobe Experience Platform powers real-time orchestration of content, data, and customer journeys with AI agents.
Virality and Ecosystem Expansion
Acrobat PDF link sharing MAUs grew 20 percent YoY—driving organic adoption.
Partner add-ons in the Express ecosystem grew 25 percent QoQ, with new integrations from Google Ads, Vimeo, and Bitly.
AI-first products such as Acrobat AI Assistant, Firefly App/Services, and GenStudio are collectively tracking ahead of Adobe’s $250 million AI ARR target by FY25 end.
Adobe’s AI-influenced ARR is contributing billions of dollars to its business, indicating widespread monetization.
Rajani Baburajan
