Which areas should you automate to grow your business?

When you are running a business, it can be hard to manage every aspect manually. Not every business has the budget to allocate teams to focus on every single task and this can result in certain things not being done as effectively as they should be. Growing a business when things aren’t working efficiently is not easy and so you should be looking for ways to improve on this.
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In any business, automation can be the best possible solution to speed up growth and increase productivity. In this article, we are going to look at some of the areas that could benefit from automation in a business. Read on to find out more.

What Is Automation?

Before we look at some of the areas that should be addressed, we thought we’d first look at automation in more detail. If you aren’t familiar with automation, you’ll find that it usually involves a software package or tool that is designed to perform a certain task. So, you would tell the software what you need to do and it will perform the task for you. Usually, this is set up in advance so you can carry on with your day to day tasks while the software runs in the background. This speeds up processes and gives you more time to work on other aspects of your business. Many large organisations use automation for growth.


How long do you spend writing invoices out every single month? This can be a huge waste of time as there are so many tools out there that can help to automate the process, like invoicing software. If you are running a business that goes through a lot of invoices each month, this is definitely something that you will want to consider. Have a closer look at some of the invoicing and accounting software solutions that have been created. These can automatically generate invoices for you, especially if you have retainers with clients that don’t change from month to month. The less time you have to work on your invoices, the more you can grow your business.

Email Marketing

According to the experts, email marketing is one of the most effective strategies that you can use to promote your product or service in 2020. Of course, if you are not automating your email marketing and are sending out emails one by one each month, this isn’t always as effective as you might think. Email marketing without automation can be even more stressful during busy periods such as when you are hoping to send out Black Friday emails. With email marketing services, you can automate the process and save yourself a lot of time. On top of that, you’ll grow your business as you’ll be reaching out to your customers.

Competitive Analysis

Did you know that there are automated tools out there that can scan the internet to find any brand mentions of your competitors? Many people think that competitive analysis is something that only needs to be done before a business is launched but this is not the case at all. If you want your business to grow, you need to know what your competitors are offering and why they are offering it. So, if they drop their prices suddenly, you might need to match this. Keeping up with your competitors can be tricky but with automation tools, you’ll find this much easier to manage over time. Make sure to have a look at your options.

Employee Scheduling

If you have a team of employees who work hours based on a contract then you will find scheduling very simple. On the other hand, you could have to spend hours every single week creating a schedule that meets all of your staff’s availability. Many business owners find this incredibly difficult and they can’t always do it fairly. Sometimes, you might need more staff in to meet customer demand and other times you might not be busy at all. Scheduling staff rotas is time-consuming but this is another thing that you can automate if you are willing to invest in software. Have a look at what is on offer and this will give you more time to grow your business.

Social Media Scheduling

Social media marketing is one of the best ways to grow your business as it can help you to reach new audiences and drive traffic to your website. However, if you don’t have a marketing team working for you then you could find that keeping your social media up to date is very time-consuming. For this reason, many businesses neglect to update their social media channels and this can have a negative effect on engagement. However, in 2020, there are plenty of automation tools that can help you to save time and still get those posts out. You can schedule everything in once per week and the rest is simple!


Finally, if you want to grow your business through automation, you should consider finding some tools that will allow you to automate your reporting. Reporting is very important if you want to assess how your business is currently performing. This data can be compared against the last month and can be used to improve the next month. If you don’t have time to spend creating reports every single month, automation can come in very handy. Some tools can even create graphs for you that make all of your data easier to understand. Make sure to give this a try.

Get Started

If you aren’t already using automation tools then you should make sure to consider this today. Growing your business when you are too busy working on small tasks can be very difficult. Do some research into the tools that would work for your business and invest in them as they will be worth it in the end.

Make sure to consider all of these options and you should be able to grow your business over time.

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