Today’s tech M&A deals include announcements on Levanta, Headway, and Crosschq, Snap, Rec Room, among others.
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Levanta Acquires Perch
Levanta acquired Amazon-focused affiliate marketing software provider Perch to strengthen its performance marketing and e-commerce optimization capabilities. The deal enhances Levanta’s ability to deliver data-driven affiliate solutions tailored for Amazon sellers, leveraging Perch’s technology in campaign automation, partner management, and revenue tracking. Strategically, the acquisition expands Levanta’s platform to integrate affiliate intelligence with marketplace analytics, enabling improved ROI and scalable brand growth. The transaction supports innovation in performance-based marketing ecosystems, positioning Levanta to capitalize on the growing Amazon seller economy.
Headway Acquires Tezi
Headway acquired Tezi, an agentic AI recruiting software developer, to enhance its talent acquisition platform with autonomous AI-driven hiring capabilities. Tezi’s technology leverages AI agents to automate sourcing, screening, and candidate engagement, significantly reducing recruitment cycles. Strategically, the acquisition enables Headway to integrate intelligent workflow automation and conversational AI into its hiring solutions, improving efficiency and candidate experience. The deal strengthens Headway’s positioning in next-generation HR tech by embedding agentic AI innovation.
Crosschq Acquires Traitify from Paradox
Crosschq acquired Traitify, a pre-employment assessment software platform, from Paradox to expand its data-driven hiring intelligence solutions. Traitify’s visual-based personality assessment technology enhances candidate evaluation through predictive behavioral insights. Strategically, the acquisition allows Crosschq to integrate psychometric analysis with its reference checking and hiring analytics platform, improving quality-of-hire outcomes. The deal supports innovation in unbiased and efficient recruitment processes by combining behavioral science with analytics.
Snap Acquires Assets from Rec Room
Snap acquired select assets from video game developer and publisher Rec Room to strengthen its immersive and social gaming capabilities. The acquisition focuses on enhancing Snap’s augmented reality (AR) ecosystem by integrating user-generated content tools and multiplayer experiences. Strategically, the deal supports Snap’s vision of expanding interactive digital environments within its platform, leveraging gaming innovation to drive engagement. This move reinforces Snap’s investment in AR and social experiences as growth drivers.
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