Sally Beauty Holdings has selected Intalytics to serve as their customer analytics partner to support network optimization efforts in both the United States and Canada.
The Intalytics team will develop customized sales forecasting models for the Sally Beauty and CosmoProf brands.
In addition, Intalytics will conduct analyses which provide insight into the relationship between physical and digital channels. All analyses will be deployed within SiteIntel, a location-based analytics platform developed by Intalytics.
