RateGain buys Adara for $16 million

RateGain Travel Technologies is set to acquire Adara, a leader in data collection and management in the travel and hospitality space, for $16 million.
Dollar spending on technologyFounded in 2009 by Charles Mi in San Francisco, Adara provides predictive intelligence for optimal consumer engagement.

It uses artificial intelligence to combine the power of global data consortiums with over 24 billion data elements across 130 countries powering digital marketing, programmatic advertising, campaign measurement, and CRM and retention.

Adara and RateGain will become the most comprehensive travel-intent platform that processes over 200 billion ARI updates, manages close to 30 billion data points and works with more than 700 partners across over 100 countries.

Founded in 2004 and headquartered in India, RateGain is one of the world’s largest processors of electronic transactions, price points, and travel intent data.