e.fundamentals, a digital shelf analytics provider, announced a partnership with PepsiCo to power its ecommerce growth in Europe.
The partnership is designed to support PepsiCo with digital shelf performance analytics technology and ecommerce expertise to deliver intelligence for PepsiCo’s brands in 10 countries from across European and UK e-retail partners including France, Germany, Spain and the UK.
The partnership empowers PepsiCo to use retailer category ecommerce analytics data to optimize their search positioning and product visibility on retailers like Amazon, Tesco and Carrefour.
