PepsiCo selects e.fundamentals to power ecommerce growth

e.fundamentals, a digital shelf analytics provider, announced a partnership with PepsiCo to power its ecommerce growth in Europe.
PepsiCo taps HCL Technologies
The partnership is designed to support PepsiCo with digital shelf performance analytics technology and ecommerce expertise to deliver intelligence for PepsiCo’s brands in 10 countries from across European and UK e-retail partners including France, Germany, Spain and the UK.

The partnership empowers PepsiCo to use retailer category ecommerce analytics data to optimize their search positioning and product visibility on retailers like Amazon, Tesco and Carrefour.