Microsoft presents Azure Synapse Analytics at Ignite 2019

Microsoft announced a new service aimed at helping large businesses put to use the huge amounts of data stored in corporate systems.
Rohan Kumar, corporate vice president of Azure Data
The Azure Synapse system, being unveiled at the Microsoft Ignite 2019 event in Florida, is part of the company’s cloud computing unit.

The tool is meant to help companies build out systems that analyze large amounts of data to make better business decisions, such as whether a digital marketing campaign is driving more traffic to stores and websites.

Synapse aims to solve two problems for businesses building those systems, Rohan Kumar, corporate vice president of Azure Data, said in a blog post. Synapse is the first analytics system to have run all TPC-H queries at petabyte-scale.

Businesses can run their existing data warehouse workloads in production today with Azure Synapse and will automatically benefit from the new capabilities which are in preview, the software giant said.

Businesses can put their data to work much more quickly, productively, and securely, pulling together insights from all data sources, data warehouses, and big data analytics systems.

The first is that businesses need different software tools to analyze data held in systems like customer databases – where names and addresses sit in neat rows and columns and look like a spreadsheet – versus newer systems like website monitoring tools, where clicks are recorded as a long stream of numbers and time stamps. The Synapse tool is designed to handle both kinds of data, he said.

Second, the Synapse system automatically handles some of the tasks for building out a system to analyze data, reducing the amount of work needed from computer programmers. Deutsch Bank and Unilever are among the customers testing the system, Microsoft said.

“Our adoption of the Azure Analytics platform has revolutionized our ability to deliver insights to the business. Azure Synapse Analytics will streamline our analytics processes even further with the seamless integration the way all the pieces have come together so well,” said Nallan Sriraman, global head of Technology, Unilever.

Microsoft said partners can continue to build with us as Azure Synapse will offer an ecosystem of partners like Databricks, Informatica, Accenture, Talend, Attunity, Pragmatic Works, and Adatis