CSG announced the acquisition of Kitewheel, a provider for customer journey orchestration and analytics.
The acquisition propels CSG into new industry verticals, unlocking a $10 billion global market growth opportunity that further extends the company’s position in customer experience management.
“Kitewheel is a natural extension to CSG’s customer engagement portfolio and strengthens our presence in faster growing industry verticals like retail, financial services and healthcare, which further diversify our revenue mix and customer base,” said Alfred Binford, president of customer engagement for CSG.
The combination of CSG’s customer engagement technologies and Kitewheel’s journey orchestration and analytics SaaS technology creates a cloud-based, engagement platform that orchestrates real-time, contextually relevant customer experiences for leading brands.
CSG and Kitewheel have already sold and delivered multiple customer wins worldwide, including a deployment at one of the world’s largest global banks. The financial services giant turned to CSG and Kitewheel to simplify and automate its mortgage notification process and comply with various regulations. The bank increased its digital customer notifications by over 10 percent, reduced paper and postage costs and improved overall operational efficiency.