Adobe Unveils Advanced Image-Generation Tech to Compete with Rivals, Aiming to Empower Creatives

In a bid to remain competitive against burgeoning startups challenging its core business, Adobe has introduced cutting-edge image-generation technology, allowing users to draw inspiration from uploaded images and match their styles.
Adobe MaxThis move comes as a response to the threat posed by firms like Midjourney and Stable Diffusion, whose image-generating technologies have been attracting Adobe’s customer base of creative professionals, known for utilizing Adobe tools like Photoshop, Reuters news report said.

Adobe, headquartered in San Jose, California, has proactively developed its version of this technology and seamlessly integrated it into its software programs. The company reassures its customers that the images generated using their tools will be free from legal challenges. Remarkably, Adobe disclosed that its customers have already leveraged the tools to generate an impressive three billion images, with one billion of them generated in the past month alone.

The latest iteration of Adobe’s tools introduces the “Generative Match” feature, building upon its earlier tool’s capabilities. Users can now generate images from a few text inputs, with an added feature allowing the upload of as few as 10 to 20 images to serve as a basis for the generated images.

Ely Greenfield, Adobe’s Chief Technology Officer for digital media, emphasized the company’s vision to streamline image creation processes for big brands. The new generative technology will enable businesses to upload a small set of product or character images, facilitating the automated creation of hundreds or thousands of images suitable for various purposes like websites, social media campaigns, and print advertisements.

Greenfield stated, “Up until a few months ago, it was still a very manual process to get all those photos – not only to take the photos, but then to process them.” He added that a portion of photography is transitioning to virtual photography, where images are generated from scratch, while another segment involves traditional photography or creative work, followed by adaptation using generative technology.

In addition to “Generative Match,” Adobe has also introduced tools capable of generating vector graphics, highly flexible for resizing and commonly used for logos and product labels. Furthermore, they have unveiled tools for generating templates for brochures and various other items, enhancing the toolkit for creative professionals. Adobe’s continuous technological advancements signify their dedication to empowering creatives and adapting to the evolving landscape of image creation and adaptation.

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