Accenture deploys SmartVideo to enhance customer experience

Accenture has deployed SmartVideo technology, powered by SundaySky, to enhance its Accenture Life Insurance Platform (ALIP) to improve customer experiences through digital channels.

The videos are delivered in real time and provide customers with account set up information, billing statements and event confirmations. The already stored customer and policy information in the system is used by the carriers to create data driven videos quickly and cost effectively with the help of the new solution, SmartVideo.

“Integrating SmartVideo technology into ALIP will change the way carriers communicate with their customers and help foster engagement and increase brand loyalty. Our new SmartVideo complements Accenture’s life insurance and annuity offerings by enabling carriers to create unique digital experiences while reducing contact center and operational costs,” said Shay Alon, global managing director, Accenture software for Life and Annuity.

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Accenture has formed an exclusive alliance with SundaySky to offer the capabilities as a software-as-a-service (SaaS) solution. It is sold as a standalone solution or pre integrated with ALIP.

The offer is aimed at life insurance and annuity carriers of all sizes for product development, new business, underwriting and policy administration.

Last year Allied Solutions has deployed SundaySky to offer SmartVideo technology to all its credit union clients.

Telefonica has selected SmartVideo by SundaySky, last year in July, to deliver engaging personalized SmartVideos to enterprise customers. Telefonica will sell SmartVideo technology to its financial, insurance, travel and utility enterprise customers as part of the complete suite of video solutions.

Shilpa Khatri
[email protected]

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