Persistent Systems develops cab miles program for radio cab provider in Pune

Infotech Lead India: Persistent Systems has developed a cab miles program for TCabs, a radio cab provider in Pune.

Developed by using eMee, Persistent’s social gamification platform, TMiles enhances the service and improve the travel experience.

The exclusive reward program in India for cabs entitles the customer to privileged benefits and can also be redeemed against exclusive offers.

Persistent’s eMee’s customized Loyalty Program solution enables TCabs to understand and build stronger relationships with customers through engagement analytics based on eMee’s CARS model of engagement.

“We are extremely glad to work with TCabs and provide a customized gamification based solution for the TMiles program,” said Siddhesh Bhobe, AVP at Persistent Systems, and chief experience officer for eMee.

“eMee is a gamification platform that can be used across verticals for engaging with customers, employees and other stakeholders. At TCabs, customer satisfaction has always been the business focus and they required an innovative solution to help them engage with and retain their large customer base with very personalized services. Given our expertise in developing gamified applications, we were easily able to understand, suggest and implement the right approach for the TMiles program,” Bhobe added.

“At TCabs, having provided Sedan segment cabs for the customers our focus has been always in proving better and Add on services. The company’s tagline being ’Travel with Joy‘ it was critical for us to engage with our customers and let them  experience our differentiator services to convert them into our brand ambassadors,” said Shirish Erande, MD of TCabs.

According to a recent news report in, Persistent Systems has appointed Nara Rajagopalan as chief product officer. The post of chief product officer is a newly created role.

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