Oracle buys customer loyalty solution supplier CrowdTwist

Oracle is set to acquire CrowdTwist, a customer loyalty solution to empower brands to offer personalized customer experiences.
Oracle Cloud for healthcare and retail
The solution offers over 100 engagement paths, assisting marketers to develop complete view of the customer. CrowdTwist’s cloud loyalty solution offers adaptable programs tailored to the needs of the customer to offer discounts, points, check-ins or rewards.

Oracle and CrowdTwist will enable organizations to deliver personalized engagement and extend loyalty and reward programs to brands.

The CrowdTwist team will join the Oracle Customer Experience (CX) Cloud organization. Scott Matthews is the CEO of CrowdTwist.

Rob Tarkoff, executive vice president at Oracle, said: “CrowdTwist’s loyalty platform will augment Oracle CX’s ability to help our customers build more meaningful relationships with their customers.”

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