EMC aims more investment in all-flash array business

EMC Corporation today announced VMAX All Flash enterprise data services platform and EMC DSSD D5 Rack-Scale Flash solution to strengthen the all-flash array business.

Meanwhile, both EMC and Dell today received the approval from the European Union for the $67 billion merger between the US-based technology giants.

EMC’s flash portfolio is designed to address any enterprise data center use case, enabling modern data centers. EMC estimates that all storage used for production applications will be flash-based by 2020; traditional disk will primarily be used for bulk and archive storage only.

XtremIO all-flash arrays are designed for consolidating mixed block storage workloads such as databases, analytics, server virtual machines, and virtual desktop infrastructures that require consistent and predictable performance with sub-millisecond latencies.

VMAX All Flash is for consolidating mixed block and file workloads that require up to “six-nines” of enterprise availability, rich data services, IBM mainframe and iSeries support, and scalable storage growth.

DSSD D5 Rack-Scale Flash is a new flash storage category for the most performance-intensive, traditional and next-generation use cases that require microsecond latencies such as real-time analytics for Hadoop and Oracle.

The all-flash VNXe starts at less than $25K and offers support for file and block workloads for midrange enterprises and departmental workloads.

EMC is the market share leader in all-flash storage solutions at 39 percent, more than the next three competitors combined and is also the market share leader in enterprise storage solutions that include both all-flash and hybrid flash storage arrays, according to IDC.

EMC is extending its Xpect More Program to offer customers simplified planning, deployment and management for the new VMAX All Flash array. Xpect More Program offers the unique combination of a lifetime flat-price maintenance model and lifetime flash endurance protection.

Ashish Nadkarni, program director at IDC, said: “Anyone could predict that flash would someday overtake traditional disk for primary storage workloads purely for price/performance. What has been less clear until now is how many different workloads can benefit from the inherent agility that flash storage has to offer beyond raw speed.”

Jeremy Burton, president of Products and Marketing, EMC Corporation, said: “We’re expanding upon EMC’s primary storage strengths and all-flash leadership, built with XtremIO. With the introduction of VMAX All Flash and DSSD D5 there is virtually no data center use case we’re unable to address from traditional high-end enterprise workloads.”


EMC says DSSD D5 reaches new performance heights, with real-world results that speed applications such as genetic sequencing calculations, fraud detection, credit card authorization, and advanced analytics by as much as 10X.

DSSD D5 delivers very low latency shared flash storage for up to 48 redundant connected servers. D5 is connected to each node through PCIe Gen3 and leverages NVMe technology, to deliver the performance of PCI-attached flash. Latency promised is 100 microseconds, throughput of 100 GB/s, and IOPS of up to 10 million in a 5U system.

DSSD D5 appliance provides up to 36 flash modules with 144TB RAW (100TB usable) capacity, in a five rack-unit chassis that can be accessed redundantly by up to 48 direct-attached servers. D5 is also engineered to provide increased application uptime through enterprise-class availability and serviceability features.

VMAX All Flash

EMC is selling two all-flash models: the EMC VMAX 450 and EMC VMAX 850.

Guy Churchward, president, Core Technologies, EMC Corporation, saod: “VMAX All Flash is designed for the modern data center – delivering monster IOPS and consistent sub-millisecond latency while offering world-class six-nines availability. The new VMAX All Flash has made a quantum leap forward in capability, performance and cost efficiency.”

Baburajan K
[email protected]

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