Cisco veteran Keith Hoskison joins Riverbed to head channels biz

Riverbed Technology has appointed Keith Hoskison as senior vice president, Worldwide Channels and Strategic Account Programs.

He, who will report to David Peranich, president, Worldwide Field Operations, will be responsible for Riverbed’s global partner strategy, execution, and strategic sales programs.

Hoskison has more than 25 years of sales and marketing experience in IT management, networking, application delivery, virtualization, cloud, storage, unified communications and mobility markets.


Before joining Riverbed Technology, he worked at companies such as BMC Software, Aruba Networks and Cisco Systems.

Prior to Riverbed Technology, Hoskison was vice president, strategic accounts at BMC Software where he architected and implemented a strategic accounts program that drove growth and increased overall customer satisfaction.

At Enterasys, he was vice president, Americas, where he led a global sales team, direct and indirect.

At Aruba Networks, he was vice president, worldwide channels where he built a sales and partnering operations team that played a strategic role in the company’s IPO.

At Cisco Systems, he was vice president of channels and alliances, where he held a number of management and executive positions through an 11-year career that culminated in his role as VP of Channels and Alliances.

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