BlackBerry hires Avaya, SAP veterans to strengthen marketing, strategy

Enterprise smartphone vendor BlackBerry has hired James S Mackey as executive vice president for corporate development and strategic planning and Mark Wilson as senior vice president of marketing.

The new appointments are expected to strengthen the company’s strategy, marketing and operations, said BlackBerry in a statement.


Before joining BlackBerry, Mackey served as senior vice president of corporate development at Open Text as well as head of corporate development at SAP, where he developed and led the company’s global merger and acquisitions group, including completing more than 40 acquisitions.

Wilson will join BlackBerry in January from Avaya, where as CMO he led the marketing transition to a customer-solutions orientation. He previously served as senior vice president of Corporate and Field Marketing at Sybase, and has experience in marketing roles at AT&T and KPMG. At Sybase, he oversaw branding and advertising, lead generation, sales enablement and mobile product marketing operations.

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