Wi-Fi firm Deep Blue Communications deploys Ruckus SmartCell Gateway

Deep Blue Communications, a Wi-Fi service provider in the U.S., has deployed Ruckus SmartCell Gateway (SCG) 200 to deliver private cloud managed wireless LAN (WLAN) services.

Deep Blue, specializing in the hospitality, retail and public venue markets, transformed its business model from a traditional value-added reseller into a managed service provider using the Ruckus SCG as the foundation.

Deep Blue, which handle over 1.5 million authentications each month, is benefiting from the Ruckus SCG as it is now providing managed Wi-Fi services from a single platform to hotel chains such as Wyndham, Marriott and others, as well as retail customers. It plans to migrate high-capacity public venues like Monmouth Park, Sam Houston and Saratoga Racetracks to the Ruckus SCG in the near future.

Brian Epstein, president and CEO of Deep Blue Communications

Brian Epstein, president and CEO of Deep Blue Communications, said Ruckus SCG enables the Wi-Fi vendor to scale to multiple customers on a single platform that supports tens of thousands of Ruckus Smart Wi-Fi access points.

This apart, Deep Blue customers are provided their own discrete view of their infrastructure through a custom portal that delivers detailed reports and wireless analytics such as unique client activity, signal to noise ratios for each client, client activity per access point (AP), link activity and other wireless traffic statistics.

With the Ruckus SCG, channel partners and operators can now host Smart Wi-Fi services for both large enterprise deployments and smaller distributed sites, providing Wi-Fi services and simplified deployment that enables a recurring revenue model, lower Capex and TCO.

Once installed, Ruckus access points automatically connect to the managed Ruckus SCG and are dynamically configured with the requisite settings for each site. Using provisioning rules, access points are automatically placed into the correct zone for each customer.

In addition, Ruckus SCG 200 carrier-class element management system (EMS) can be integrated into an operator’s central NMS via standard data exchange interfaces. Ruckus SCG also provides feature-rich management, including control over the self-organizing smart networking behaviors such as RF management, load balancing, adaptive meshing, and backhaul optimization.

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