IBM signs services deal with Shop Direct for hybrid cloud

Enterprise IT vendor IBM has signed a services deal with digital retailer Shop Direct to move to a hybrid cloud model.

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IBM did not reveal the size of the deal.

As part of the 10-year services agreement, IBM’s cloud will enable Shop Direct, UK’s largest online retailers, to improve online shopping experience of its customers. The UK retailer will be supporting its 4,000 workforce to collaborate and improve productivity.

In a statement, IBM said hybrid cloud infrastructure will provide capacity on demand enabling Shop Direct to react to market changes and support digital initiatives. IBM will provide enhanced end user services for Shop Direct employees and partners across a range of devices to improve satisfaction as well as productivity.


“As the UK and Ireland’s multi-brand digital retailer, we’re looking to tap IBM’s cloud computing expertise to allow us to innovate and add value to both the experience we deliver to customers and the working experience we offer our people,” said Andy Wolfe, Shop Direct CIO.

IBM will work as part of Shop Direct’s IT organization to deliver high availability management and ensure resilience of platforms and applications.

Over the next 10 years, IBM Cloud will provide Shop Direct with a more efficient and cost-effective service. The hybrid cloud model will enable Shop Direct to seamlessly scale to support peaks in demand when online traffic spikes, while only paying for the infrastructure that it needs.

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