Twitter expands India technology team to improve engineering scale

Twitter is expanding the technology teams under CEO Parag Agrawal in order to build more products locally.
Twitter developersApurva Dalal, Engineering Site Lead, Twitter India, said that the micro-blogging platform has ambitious plans for India this year, IANS reported.

“Our goal is to innovate in India for our audiences here and take those solutions to the world, which is why we are putting in place in market product, research, design, data science and engineering teams in India,” Apurva Dalal said.

Twitter will test a Cricket Tab on its Explore page, rolling out the experiment to some people in India who use Twitter on Android.

Last month, Twitter rolled out an experiment to test a curated tab for the Indian Premier League (IPL) to improve discoverability of content and enhance content consumption by surfacing the most relevant content and conversations.

In December last year, Twitter started testing a revamped, more personalised Explore page to make it easier for people to unwind, find new interests and see what’s happening.

Apurva Dalal said Twitter is scaling technology teams with senior hires across product management, revenue science, design, research and data science – in addition to engineering.

Shirish Andhare, Director and Head of Product, Twitter India, said that India is a priority market for Twitter.

The company’s global goal is to double its development velocity by 2023, and reach 315 million mDAU (monetisable daily active users) by Q4 2023.

Twitter India’s mDAU grew by 74 percent in Q4 2020. “Increasing development velocity and improving engineering scale globally will pave the way to achieve our ambitions around growing mDAU at a 20 percent compound annual growth rate by 2023 globally,” Twitter India executives said.

Twitter said the expansion of the tech hub in India is in alignment with the company’s overall belief that decentralisation of engineering talent is important.

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