CNN Plus paid news streaming service is shutting down

News media giant will shut down its paid news streaming service CNN Plus within one month of its launch, as it did not generate enough demand.
Customer experience and digital transformation
The news streaming service, which will be shut down on April 30, did not receive enough enquiries from customers.

“CNN+, the streaming service that was hyped as one of the most significant developments in the history of CNN, will shut down on April 30, just one month after it launched,” the US-based media outlet said on Thursday.

CNN+ customers will receive prorated refunds of subscription fees.

Chris Licht, new CEO of CNN, said the decision is not a reflection of the quality of the talent and content at CNN+, some of which will migrate to CNN’s programming or some of the company’s other networks.

“In a complex streaming market, consumers want simplicity and an all-in service, which provides a better experience and more value than stand-alone offerings,” Chris Licht told employees.

CNN planned to spend about $1 billion on CNN+ over a few years, and had spent at least $100 million (and as much as $300 million) into the service, reports The Verge.

Nearly 150,000 people had signed up for the $5.99-a-month service, or $59.99 for a year.

According to an earlier CNBC report, the weak response casts doubt on the future of the application following the making of Warner Bros Discovery.

According to the report, CNN’s cable network has also suffered a sharp decline in viewership and has an average of 773,000 total viewers per day.

CNN+ features shows from Anderson Cooper, Audie Cornish, and former Fox News anchor Chris Wallace. It also offers interactive Q&A sessions.

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