Toshiba aims to be among top 3 in PC market in India

Aiming to be among the top 3 tech players in India, Japanese giant Toshiba today unveiled a range of devices, foraying into newer segments like 2-in-1s (tablet-cum-notebooks) and workstations, and launched the world’s first ultra HD 4K laptop in India.

“The Indian market itself has a lot of potential, it is still an under-penetrated market. These new innovations will help us expand our presence and market share to double digits.

“We aim to be among the top three players this fiscal (by March 2015),” Toshiba Country Head India (DS Division) Sanjay Warke told PTI.

The company has market share of 6-7 per cent, he added.

The Satellite P50, which Toshiba says is the world’s first Ultra HD 4K laptop, has a 15.6-inch touchscreen display, high-quality stereo speakers by Harman Kardon, fourth generation Intel Core H series processors, gaming-class AMD Radeon R9 M265X graphics and is priced at Rs 86,000.

The other notebooks include Satellite S40 (Rs 50,790) and Satellite L range (priced between Rs 25,785 and Rs 51,340).

The detachable 2-in-1 laptop — Portege Z10t-A and Satellite L30W allow users to use the device as a notebook as well as a tablet by detaching the keyboard. The Satellite L30W will be available from next month at Rs 53,520.

Asked if tablets would be introduced as a separate product, Warke said the company was exploring that option.

“In international markets, we have tablets. We are exploring to see if they can be introduced here as well,” he said.

The company is also looking at expanding its retail presence by adding 25 new stores through the franchise route this year.

“We had 45 stores which we expanded to 75 last year. This year, we are looking at taking that number to 100,” Warke said but declined to comment on any investment details.

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