Robust Growth in Indian PC Market Predicted for 2024: Canalys

Indian PC market grew 4 percent year-on-year in the fourth quarter of 2023, with a total of 4.3 million units shipped, Canalys said.
Canalys forecast on India PC market 2024The growth in Indian PC market was primarily fueled by 27 percent surge in desktop shipments, reaching 884,000 units.

However, notebook growth in India was more modest, increasing by 3 percent to 2.3 million units in Q4 2023. Tablet shipments fell 9 percent, with 1.1 million units shipped. Despite this quarterly surge, overall PC shipments saw an 11 percent decline throughout 2023.

Leading PC vendors in India are HP (33.1 percent share), Lenovo (17.7 percent), Acer (15.1 percent), Dell (13.6 percent) and Apple (4.6 percent) in Q4 2023.

Leading tablet vendors in India in Q4 2023 are Samsung (26 percent share), Lenovo (14.8 percent), Apple (13.3 percent), Acer (11.8 percent) and Xiaomi (8.8 percent), according to the report.

India PC market for 2024

There will be a rebound in the PC market for 2024, with all three categories — desktops, notebooks, and tablets — expected to witness robust growth. Tablets, in particular, are projected to be the main driver with an impressive 24 percent increase.
India PC market growth in 2023 Canalys reportCanalys Analyst Ashweej Aithal commented on the market dynamics, stating, “At the tail end of 2023, India’s PC market faced high inventory levels in the channel, driven by a supply push due to fears of import restrictions.”

“With the government subsequently easing these restrictions, vendors focused primarily on inventory correction. Successful efforts here helped support a second consecutive quarter of shipment growth,” Ashweej Aithal said.

Canalys report has highlighted positive signs from the 2023 holiday season related to consumer sentiment towards discretionary spending. In the commercial space, delayed IT procurement due to economic uncertainties is expected to accelerate in 2024. Notably, the government’s ‘Make in India’ initiative has stimulated OEMs to ramp up local manufacturing efforts, contributing to the market’s resilience.

Looking ahead, Canalys predicts robust double-digit percentage growth in commercial and consumer PC segments for 2024. The PC market is expected to witness a 14 percent increase, with further growth of 15 percent in 2025. This growth is anticipated to be driven by solid commercial procurement.

Canalys emphasized the emergence of AI-capable PCs in the commercial sector, foreseeing a substantial boost as the end of Windows 10 approaches. Additionally, the focus on local assembly aligns with government initiatives, aiming to strengthen domestic manufacturing capabilities and promote self-reliance in the technology sector. With nearly 27 manufacturing firms approved under the PLI 2.0 scheme, there is anticipation of a substantial increase in devices manufactured in India, Canalys said.

Baburajan Kizhakedath

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