Large printer market in India touches 3,422 units in first-quarter: IDC

The size of the large format printer market in India in terms of shipment touched 3,422 units in the first quarter of 2024, IDC said.

IDC report on India Large Format Printer Market

Large format printer market achieved annual growth of 2.7 percent and a sequential quarterly growth of 10.2 percent in India.

Products covered under Large Format are CAD and Graphics printers. During this period, CAD shipments declined by 8.7 percent, whereas the Graphics market grew by 18.4 percent.

The Technical market witnessed impressive growth as the government prioritized spending heavily on the infrastructural development of the country.

The demand softened in 1Q24 due to the election in 2Q24. The election has impacted the government and businesses’ purchase decisions in 1Q24 as major end users have been delaying investment and machine purchases till 3Q24.

Growth in the Graphics market was heavily contributed by the strong recovery of MICE, retail, and the wedding industry. There is also a surge in printing volume for electoral media in India, as there are elections in 2Q24.

Though the CAD market faces decline, demand will recover as government and corporate spending will pick up post-election. Graphics market in India will witness UV becoming the better alternative to greener solution in the signage segment that will drive the demand and adoption on UV printers in India, says Shivani Priyadarshini, Research Analyst, IDC Asia Pacific.

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