Brother showcases latest laser and inkjet printing devices

Infotech Lead Middle East: Brother International (Gulf) FZE, a global manufacturer of laser and inkjet printing devices, has showcased its latest products at a corporate seminar.

Aimed at Middle East corporate clientele, the company shared its corporate plans for 2013 at the event while highlighting the latest mono laser printers and multi-function centere (MFCs) that feature upto 40ppm print speed and cover a range of network & wireless devices.

Apart from Soichi Murakami, managing director of  Brother International Gulf, senior representatives from some of Brother International Gulf’s corporate clients from UAE ministries, MNC’s, banks and senior Brother officials attended the corporate seminar hosted in association with Gulf Islands, Brother International Gulf’s distributor.

The products displayed during the event were HL-5440D, HL-5450DN, HL-5470DW, HL-6180DW, DCP-8155DN, MFC-8510DN, MFC-8910DW, FAX-2840 and the FAX-2950.

With the new range of products, the company hopes to consolidate their position across the UAE printing segment.

Amit Radia, the head of the Dubai-based printing firm Atlas Group, said: “The print industry has been through a major struggle over the past few years, especially with the recession.”

Atlas Group has a specialist printing press at IMPZ, which produces 52 international newspapers on an “on demand” basis and also caters to clients from the region’s major airlines. The company has access to more than 1,900 international titles and can print these in newspaper format on the same day of publication as the country of origin, in some cases, even earlier, depending on the time difference.

“The Daily Mail is distributed in Dubai quicker than it is in the U.K.,” said Radia. “Such advances in technology make print still viable in the digital age. Print is actually, despite what people say, a huge business.”

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