Citrix India changes strategies, creates enterprise and partner led sales teams

Citrix, a virtualization, networking and cloud infrastructure vendor, has announced its new strategies for India. It will have enterprise and partner led sales teams.

Following the revamp in its go to market strategy, Citrix India will be divided into two divisions with separate focus areas. First division will be known as Enterprise Business and the second unit will be called Emerging Business-Partner Led.

Citrix does not share India specific revenue and growth.

Citrix India said the enterprise business will target the Indian organizations and government sector.

Emerging Business- Partner Led unit will have a focus on emerging sectors and territories that will lead execution only through partners.


This realignment is aimed at strengthening the role of channel partners in selling Citrix solutions and expanding the company’s presence in territories such as Pune, Chennai, Gujarat, Hyderabad, West Bengal and Goa in India apart from other SAARC countries.

Citrix has a portfolio of over 3500 customers across major verticals such as IT-ITeS, Banking and Financial Services, Manufacturing, Telecommunications, Retail, Government among others.

Sanjay Deshmukh, area vice president, India Sub-continent, Citrix said, “Many Indian companies across big and small cities today are looking at adopting mobile workstyles to enable their employees to work from anywhere using any device to improve efficiency and optimize cost of IT operations.”

To support this new go to market strategy Citrix has invested in expanding its Channels and Alliances team as there will be an increased effort in recruiting and supporting specialist partners who are focused on the Enterprise Mobility and Networking (Application Delivery Controllers).

“We are focused on driving more business initiatives through partners in India, and accomplish our two primary objectives of increased clout and partner profitability,” said Vishal Khare, director – Emerging Business, Partner Led, India Sub-continent, Citrix.

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