Raymond embarks on digital transformation with SAP HANA


Raymond Group, a prominent name in fashion and textile business in India, has embarked upon a digital transformation journey with SAP.

The initiative, as part of the larger program Raymond Reimagined 3.0, aims to build a robust digital backbone to bring about unparalleled innovation and accelerated business growth.

Raymond has partnered with SAP and PwC in this technology journey. The Group has selected SAP S/4 HANA Fashion as a core enterprise solution for the entire value chain covering the manufacturing of fabric, garments and retail operations.

Leveraging SAP platform, the company will be able to meet newer market challenges, seize upcoming opportunities, reimagine their business model, and finally engage end-customers in the most competitive experience, according to company officials.

“As part of ‘Raymond Reimagined’ vision, we have invested in many future-ready technologies and cutting-edge IT platforms, SAP S/4 HANA Fashion being one of them,” said Sanjay Behl, CEO, Lifestyle, Raymond.

The platform provides a robust IT foundation enabling real time quality data and analytics across the business value chain and helps them become an agile, nimble and highly responsive organization, Behl added.

“India is one of the largest and fastest growing markets for consumers who understand and want a digital experience. Raymond trusts technology to play an integral role in their digital transformation strategy,” said Pravin Pachagnula, regional director, SAP India.

PwC has collaborated with S/4 HANA to deliver professional services and implementation support.


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