Accenture makes its first acquisition in Africa

Accenture has agreed to acquire King James Group, a creative agency with expertise in brand strategy, creativity and digital marketing services.
Accenture Industry X.0 model
This is the first acquisition for Accenture in Africa. King James Group’s team of 300 highly skilled creative and brand experts will join Accenture Interactive in South Africa. Financial details were not disclosed.

Founded in 1998 with locations in Cape Town and Johannesburg, King James Group offers integrated communications solutions across several industries, including financial services, consumer goods, technology and media.

King James Group has consistently been one of South Africa’s most awarded agencies in industry and business rankings, along with countless creative accolades, including Cannes Lions, D&AD, One Show, Clios, Loerie Awards, PRISMS, Bookmarks and the Creative Circle.

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