Datorama powers Yahoo! JAPAN’s analytics infrastructure


U.S.-based marketing intelligence company Datorama announced that Yahoo! JAPAN has selected the company to power the analytics infrastructure for its Premium Demand Side clients.

Yahoo! JAPAN’s DSP service enables ad distribution that leverages big data and high-quality media.

Datorama said Yahoo! JAPAN is now able to use data to drive more informed decisions, more easily and efficiently than previously possible.

As one of the most visited internet destinations in Japan, Yahoo! JAPAN generates over 63 billion monthly page views as of Q3 FY2015.

As such, the company’s advertising campaigns generate massive amounts of data, representing a huge opportunity for greater client ROI and operational efficiency when the data can be harnessed at scale.

“Within weeks, Datorama helped us overcome a critical business challenge as accessing, analyzing and reporting daily on campaigns has become too immense to be done manually,” said Masanaga Konishi, senior manager, head of DSP, Yahoo! JAPAN.

“Already we have been able to achieve an improvement in the quality and speed of our performance monitoring and reporting,” Konishi added.

Arya MM

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